乳交视频

Cider Cocktails with Verger Belliveau Orchard (2019)

Research Area: Food and Beverage | Status:  Complete | Led By: Students

The Challenge

Verger Belliveau Orchard, a family-owned business based in Memramcook, New Brunswick, is one of Atlantic Canada’s premier apple growers and suppliers. The family farm has expanded their product line in recent years to include several award-winning wines and ciders. The company came to 乳交视频 looking for applied research support in discovering new ways to market their products to restaurants, bars, and individual buyers to increase their customer base.

The Solution

Students in the 乳交视频 Hotel and Restaurant Operations and Culinary Arts programs at our St. Andrews campus took to the challenge and created 26 new cocktail and mocktail recipes. First, students led a tasting with the Verger Belliveau Orchard team at the on-campus restaurant and selected their top beverages. Then, in collaboration with an 乳交视频 alum, the students created video recipes for the top ten drinks for a promotional campaign on social media.

About the Collaboration

This experiential learning relationship began when 乳交视频 students made a great first impression with Verger Belliveau Orchard at the annual Flavours New Brunswick event in St. Andrews by-the-Sea. This food and beverage festival is run almost entirely by students in the Culinary Arts, Hotel and Restaurant Operations, and International Travel and Tourism programs at the 乳交视频 St. Andrews campus.

After experiencing first-hand the creativity and professionalism of these students, the company knew the College would be a great place to find talented people with bright ideas. 

乳交视频 received funding support from the 乳交视频 Research Council of Canada Industrial Research Assistance Program (NRC IRAP), which enabled Verger Belliveau Orchard to access research and innovation support from 乳交视频 related to this project.

It was such a help to have 乳交视频 students create all the cocktail recipes and videos. The recipes inspired restaurant owners and the videos helped us promote our products on social media.

Serge LeBlanc, Verger Belliveau Orchard

Project Partners/Funders

Partner: Verger Belliveau Orchard 
 

Collaborate with us!

Email appliedresearch@nbcc.ca to learn more about how 乳交视频 students can help you reach your business goals.

About Applied Research and Innovation
乳交视频’s Applied Research and Innovation office helps businesses and communities find solutions to their challenges. Through its expertise, equipment, and facilities, 乳交视频 helps its partners to solve problems, take advantage of market opportunities, and develop new, innovative processes that will enhance how New Brunswickers live, work and do business.